TRB COMMERCE QUESTION ANSWERS 71-80
71. Advertisement made at the place of sale is called as
A) outdoor advertisement
B) point-of-purchase advertisement
C) press publicity
D) direct mail advertising.
72. Who is considered as the father of consumer movement?
A) John F. Kennedy B) Ralph Nader
C) Mahatma Gandhi D) Abraham Lincoln.
73. The consumer Protection Act, 1986 envisages three-tier quasi-judicial machinery and they are
A) Supreme Court, High Court and District Council
B) National Commission, High Court and District Forum
C) National Commission, State Commission and District Forum
D) Supreme Court, State Commission and District Forum.
74. What is the effect of the collection of accounts receivable on the current ratio and net working capital ?
Current ratio Net Working Capital
A) no effect - no effect
B) increase - increase
C) increase - no effect
D) no effect - increase.
75. Ratio of performing assets to total assets is peculiar to
A) Banking industry B) Insurance industry
C) Public utility D) Airlines company.
76. The field of marketing is divided into few functions according to
A) product approach B) systems approach
C) institutional approach D) functional approach.
77. Marketing is a/an
A) social process B) economic process
C) exchange process D) both (A) and (B).
78. Which one of the following does not belong to pure retailers ?
A) Small departmental storesB) General stores
C) Ltd. line stores D) Chain stores.
79. Which one of the following is not related to dimension of product concept ?
A) Managerial dimension B) Price dimension
C) Consumer dimension D) Social dimension.
80. “Breaking the bulk” is possible when there is
A) channel of distribution B) middleman
C) transportation D) none of these.
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